We spoke with the clever Tash Williams, Managing Editor of fashion blog, Breakfast With Audrey about her life as a blogger and her love of fashion!
Tash, what led you to where are you now? What is your background?
I studied Media Communications, but I have always had a love of fashion. While I was studying I worked as a Social Media Manager in beauty, but as soon as I graduated, I just fell into BWA. It’s a natural progression of my love of fashion, writing and all things online.
What is the concept behind the Breakfast With Audrey?
BWA is all about building a community. We love to feature inspiring real women, local designers, emerging bloggers and businesses as well as those already established. I like to bring fashion, beauty and lifestyle to readers in a real and easy to understand way.
What inspires you?
So many things! Art, blogs, books, designers.. I love to ‘people watch’ on a Saturday morning. My mum and my best girlfriends inspire me day to day. Style wise, strong women like Christine Centenera, Iris Apfel, Grace Coddington and Carine Roitfeld.
What are your favourite fashion blogs? (other than BWA?)
I have WAY too many, but a few are: Gary Pepper Girl, Jess Loves Fred, Substance Blog, Xssat Street Fashion, What Would Karl Do.
From where do you work?
Everywhere! If I am out and about for meetings, events and shoots I take my laptop with me and work remotely. I have a beautiful home office that I love to come home to and knuckle down, in my slippers too!
What do you love about Australian fashion?
So much. Its vibrant, its unique and its relaxed. Aussie fashion doesn’t try to hard but looks effortlessly chic with a beach-side element. I think our isolation works in our favour because it means we are even more hungry for fashion.
What is your first fashion memory? When did you first take an interest in fashion?
Delving into my mum’s closet at eight, and discovering designer pieces and custom suits. It was love at first sight.
What does a normal workday look like for you?
No day is the same, as cliched as that is! One day it’s filming for a label collaboration, the next its styling a shoot for editorial.
What ideals do you hold and how does your role/blog reflect those?
I have pretty clear-cut ideals, I like featuring inspiring women in business and life. I like to explore and portray both ends of the positive body image spectrum. I think fashion should be an escape, something magical. It’s pretty hard to quantify in words, but hopefully BWA speaks for itself.
Is there a city / place that you find most inspiring for fashion?
Seoul, Korea. It’s my Mums hometown and a very exciting hub for emerging designers and creativity, the whole country is really coming into its own.
What is your proudest achievement?
The site is definitely one of them! I have met with and worked with so many amazing people, brands and blogs along the way.
What do you find really exciting about your industry at present?
Digital is moving so quickly if you are not aboard the freight train, you are going to be run down by it. You have to adapt, learn and change, and that is always slightly terrifying but totally exciting.
What problems does your industry face at present?
Over saturation of the digital space with blogs, online stores and online offerings is going become a problem. Helping consumers and brands differentiate is what is going to help people stand apart from the rest.
If you weren’t doing what you do now, what would you love to be doing?
It sounds crazy but I think my fiance and I would start a wildlife retreat, we are crazy in love with animals!
What do you love about boutiques such as Eliza Baker?
To me shopping in boutiques like EB is like shopping in the closet of a fabulous buyer. The spread is not huge, but that’s a good thing. The aesthetic is clear, and honed and when you step into a store, you know exactly who the EB girl is and what she loves.